COMPAIGN PLANNING STRATEGIES
The strategy is the compass for your campaigns. Without a working strategy, a campaign will turn into a series of unplanned reactions to unanticipated events. The strategy defines the aims and shows how they can be achieved.
Planning a campaign is like building a house. First, you decide what to build and where; then you lay the foundations, upon which you create the visible structures and work on the details. The foundations of campaigning are clear objectives and the blue print is your campaign plan.
A well planned and managed campaign can be flexible as the campaign grows or shrinks. Uncontrolled growth is nearly as harmful for the campaign as shrinking it. And you must make sure from the outset that the structure of the campaign can handle the growth.